Benway's Website Promotion Pages.

• Titles.

  The title tag. You should have one of these, in the HEAD section, at the top of every single page on your site. Just in case you dont know how this tag should look, the one at the top of this page looks like this:
  <TITLE>website promotion tips. title tags, meta tags, and text optimisation.</ TITLE>
  
  It's important to give a good idea of whats actually on the page within the title, and not just put something like 'My page', 'page1', or something else that gives no information. The best advise I can give you is to include words and phrases in the title that people will actually search for.




• Tags.

  Meta Tags. There are two main meta tags, the keyword tag and the description tag. Both of these should be placed at the top of every page, between the HEAD tags.
  Again, for those who don't know what these tags look like, the keyword tag on this page looks like this:
  <META NAME="keywords" CONTENT="promotion, website, site, rank, search engines, meta tags, text, title, titles, tags, title tags, H1, H2, H1 tag, H2 tag, alt tag, optimisation, search engine optimisation">
  
  
  The description tag looks like this:
  <META NAME="description" CONTENT="website promotion tips - optimisation of title tags, meta tags, keyword tags, description tags, H1 and H2 tags and more.">

  The keywords you choose should be relevant to the page, and words that appear quite often in the main text. It's a good idea to keep them lower case, as some search engines are case sensetive. Also, try to use plurals as well as singular words...eg' mp3s' as well as' mp3'. Another good idea is to use short phrases such as 'electronic dance music', while also using 'electronic', 'dance' and 'music'.

  The description should be concise, while still giving a good idea of what's in the main page. This is what will appear in the site description on many search engines.

  H1 and H2 Tags.
  Another very important set of stags to pay attention to, are the H1 and H2 tags.
  Many people, myself included until recently, simply use the FONT tag to create larger text for headings and important text. However, many search engines will rank sites higher if they use H1 and H2 for important and relevant text, so it pays to use these.
  
  ALT Tags
  The ALT tag is used to give a description of an image, or image link on a webpage. Some search engines look at the text contained within this tag when ranking a site, so it can pay to load the tag up with suitable keywords or phrases.
  
  The ALT tag for the logo at the top of this page looks like this:
  <IMG SRC="http://www.legal-mp3.co.uk/Images/BE2.gif" BORDER="NO" ALT="search engine optimisation title, meta tags, H1 and H2 tags, alt tags">
  
  

• Text.

  The main body of text on your page. Obviously 'you need to say what you need to say' in this text, but there are a few things you need to keep in mind.
  The search engines will look for your keywords in this text, so it's a good idea to have plenty of them crammed in there, while still making sense. Don't go overboard though...adding too many could be considered 'spamming' and your ranking be penalised.
  
  Also, its the first few lines that count. The higher up a page your keywords appear in the text, the more clout they have. This can be a pain if you use tables, as the first few lines will be used in setting these up, but I guess you cant have everything.




• The clever bit

  Have you got all that so far? Good. Now here's the trick in making it all work.
  What you need to do is have your keywords appearing not just in your keywords tag and main text, but also in your title, your description, and if possible, in your url. Once you've got that all done, you're half way there.

  Finally, you may be wondering, 'why do I need to do this for every single page?' The answer is simple. All your pages will be different, and the more of them that a search engine takes notice of...the more traffic you will recieve. As an example... did you come to this site from the front page? Probably not, as this page is targetted at an entirely different audience, and is optimised completely differently. With this in mind, it's always a good idea to have a link to your front page, on every page.

Okay, for more useful info, click... HERE